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Marketing the Myth of "Light" and "Mild"

  Link Details for: Marketing the Myth of "Light" and "Mild"
Link Title: Marketing the Myth of "Light" and "Mild" Open in a new window
Link URL: http://www.essentialaction.org/tobacco/qofm/0111.html
Link Details: Collection of industry promotion strategies in different countries aroundthe world promoting "light" and "mild" cigarettes as less harmful.
Category: Top : Society : Issues : Health : Tobacco : Advocacy : Pro-Tobacco : Critiques : Advertising
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Marketing the Myth of "Light" and "Mild"